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The ChinaJoy Expo is a world leading digital entertainment expo jointly supervised by the General Administration of Press and Publication of the People’s Republic of China, the Ministry of Commerce of the People’s Republic of China, the Ministry of Science and Technology of the People’s Republic of China, the Ministry of Industry and Information Technology of the People’s Republic of China, the Ministry of Education of the People’s Republic of China, the State Administration of Radio Film and Television, the General Administration of Sports of China, the National Copyright Administration of the People’s Republic of China, the Central Committee of Chinese Communist Youth League, the China National Committee for the Wellbeing of Youth, the China Council For The Promotion Of International Trade, and the Shanghai Municipal People's Government, co-organized by the Game Publication Committee of the Publishers Association of China, the Foreign Trade Development Bureau of the Ministry of Commerce of the People’s Republic of China, the Shanghai Municipal Bureau of Press and Publication and Howell International Trade Fair Ltd., and with the support of the Shanghai Pudong New Area Government.

 

The expo has become the world leading digital entertainment expo after ten years development. It is guided by the relevant industrial authorities of the Chinese Government, and is designed to gradually improve the administration of the domestic digital entertainment industry in China, actively regulate the market of electronic and online publications, deliver further support for legitimate businesses and the production and sales of authentic digital entertainment products, and promote the healthy and orderly development of China's digital entertainment market. In addition to promoting the trade of high quality Chinese and foreign digital entertainment products and enhance the technology exchanges as well, the Organizing Committee also hopes that this expo will assist the government authorities in guiding the youth to use video and online game products properly. While showcasing new products and technologies, the expo also conveys industrial policies, delivers market information, guides industrial development, expands and strengthens cooperation between domestic and foreign enterprises, to play a positive role in healthy, orderly and rapid development of China’s digital interactive entertainment industry.

 

The ChinaJoy Expo includes the B TO C Area and the B TO B Area based on the functions.

B TO C Interactive Entertainment Exhibition Area

The ChinaJoy B TO C Area is an important part of the expo. It attracts numerous digital entertainment companies from worldwide. every year. With an exhibition area of 58,000 square meters, the 10th ChinaJoy Expo attracted 196 exhibitors and received 7,224 persons/times of correspondents from domestic and overseas media outlets. 110 pubilc media and over 1,400 online media outlets produced detail reports on the event. Other than the display of the exhibitors’ latest products, the B TO C Area also included large show events such as the ChinaJoy Cosplay Carnival, the Zhangjiang Cup ChinaJoy E-Sport Tournament and Miss ChinaJoy Beauty Pageant etc. 

 Supervising Unites:

General Administration of Press and Publication,Radio,Film and Television

State Internet Information Office

Ministry of Education of the People’s Republic of China

The Ministry of Science and Technology of the People’s Republic of China

Ministry of Industry and Information Technology of the People’s Republic of China

Ministry of Commerce of the People’s Republic of China

National Copyright Administration of the People’s Republic of China

General Administration of Sports of China

The Central Committee of Communist Youth League of China

China National Committee for the Wellbeing of the Youth

China Council For The Promotion Of International Trade

Shanghai Municipal People's Government

Co-organizers:

Game Publication Committee of the Publishers Association of China

Foreign Trade Development Bureau of Ministry of Commerce of the People’s Republic of China

Shanghai Municipal Bureau of Press and Publication

Howell International Trade Fair Ltd

Supporter:

Shanghai Pudong New Area Government
Mobile Internet The Great Wall Club